Train Your Team To Market For You: #SquadGoals
Most of us practicing professionals have attended study groups, conferences and events to learn how we can grow our practice. Though we’re dedicated to doing the work while we’re there (taking notes, coming up with new ideas), many of us also fall back into a regular routine once we’re back home — despite our best intentions!
Yet, all successful business owners will tell you that it’s necessary to delegate responsibilities to grow a business — even more, it has to happen inside your practice. Your employees have set responsibilities, whether it’s checking in clients to managing the office or providing care. Similarly, you need a team member to manage your marketing.
Here's where I come in
In order for team member(s) to achieve this, they need knowledge, communication and organizational skills, and tools to help them achieve set goals. They also need real-life examples on the struggles, roadblocks and tips on how to make it happen! In short, they need team training.
When I started my career in marketing, I had just completed my college degree and began work in a dental practice. The doctors provided tools and supported me to learn more by sending me to courses, conferences and events. Today, I’m a practicing dental hygienist, a national speaker, successful marketing consultant, and the owner of a marketing company. I’ve had the opportunities to work with all sizes of healthcare practices — from some with one owner with a small practice to some multi-practice owners with big teams. Working with diverse practices and observing their needs, I’ve always found one thing to be true:
You need a team member (s) in your practice to manage your marketing.
I’ve used my knowledge as a consultant, healthcare professional and experience as an in-house marketing director to provide training to your employees to become the marketing team of your dreams.
Here's how we'll transform your team, together
Select team members from your clinical and business departments to delegate marketing tasks to, and contact us to schedule an exclusive training session. We’ll bring educational tools, knowledge, and experience to your team in an interactive strategizing session that examines what makes your business unique and how to be seen by audiences looking for what you offer. We’ll demonstrate how to harness current patients as a powerful sales force and provide the scaffolding to build a marketing plan that works for your business. Let’s work together to empower your team to become your marketing gurus!
This is not about showering your team in information: it’s about your team being empowered to step up to the plate, take ownership of marketing, and share their ideas to grow your practice’s culture and customer base. Team members see every day what patients appreciate, and are the first to hear about it when something needs improvement. By tapping into their knowledge, experience, and giving them the tools they need to pursue ideas they are passionate about, they can not only see the importance of a good marketing campaign, but be invested in its execution, as well.
This training multiplies your marketing efforts, and enables your practice to reach higher goals! Once trained, team members should be able to develop and launch new marketing campaigns, track growth, delegate a marketing budget to increase ROI, oversee online and social media presence, evaluate alternate marketing outlets, and more!
Team training is right for you if:
» You are serious about growing your practice
» You want to streamline your current marketing to achieve efficient results
» You have many marketing ideas, but hardly any of them are ever realized
» You are ready to delegate and want your team become your sales force
» You want to stay above the competition to thrive and grow
Does this sound like a good fit? If yes, contact us to schedule a training session!
We met Minal at a Marketing Presentation and knew we had to hire her immediately! We have been searching in vain for a knowledgeable and responsive marketing professional to help us navigate the overwhelming task of creating a successful internet and social media presence and after working with Minal for less then a month are convinced that we have made the right choice! We look forward to working with her in the days and months ahead.
I am so glad Dr. Downs had me do a training with Minal. I thought I was doing a good job with our social media marketing, but as they say, you don't even know what you don't know. I loved that I could follow along on my computer. I have a renewed excitement about dental marketing. We have scheduled 2 new implant consultations the day after my AD went up!
I invited Minal to provide a seminar to my pediatric dental staff about team building! I must say I couldn't have asked for a better speaker. She was enthusiastic, engaging, and so easy going; the entire staff loved her presentation. I appreciated how Minal was able to change up the common Lunch n' Learn to a more engaging seminar involving my entire staff in conversation. Thank you Minal for all your help.
Thank you Minal! Minal and her team did a lot of behind the scenes work to clean up our social media pages and get them where they need to be. She has given us many great ideas and suggestions that we are continuously using everyday! We highly recommend Growth Management Marketing , LLC!
I have always hesitated to bring in a consultant of any kind to our practice but Minal is the exception. It was time for us to get on the social media train and you could not find a better Conductor than Minal. She is a take charge get it done person. We now have a Facebook page with value, a new website in the making (she did all of the negotiating with the companies) and so much more. I am very excited to continue to work with her (my goal is great Google reviews) and many new patients. Thank you Minal for all of your help. I look forward to seeing how much more you can do!